Greg Norman more convinced than ever LIV Golf 'belongs,' saying it's 'here to stay' | D'Angelo (2024)

About 15 months ago, after the stunning announcement the PGA Tour and LIV Golf were secretly negotiating, it appeared Greg Norman would be left behind. Norman could then sell all his property in Palm Beach County and return to Australia, which was the plan three years ago before LIV Golf came calling.

But in October at Doral, site of LIV's final event of the 2023 season, Norman downplayed reports he was not part of those negotiations between the Tour and Saudi Arabia's Public Investment Fund. A PGA Tour official even said at a Senate subcommittee hearing Norman would be "out of a job" if a deal is reached between the leagues.

"There's so much white noise floating around out there that I actually paid zero attention to," Norman said then.

Now, Norman, the Palm Beach Gardens resident, has dug in deeper.

And who can blame him.

Norman, 69, celebrated three years as LIV's CEO and commissioner Friday. He marked the occasion with a social media message touting his and the league's accomplishments and how the Saudi Arabia-financed league has played an important role in changing the sport's landscape.

And with PGA Tour commissioner Jay Monahan hinting again last month that a deal between the sides is not close, Norman is confident in saying LIV "is here to stay."

LIV Golf overcomes 'hostile headwinds, hurdles, untruths'

Greg Norman more convinced than ever LIV Golf 'belongs,' saying it's 'here to stay' | D'Angelo (2)

"Today I celebrate 3 incredible years as CEO and Commissioner of our LIV Golf League. We have come so far in such a short time period, managing all sorts of hostile headwinds, hurdles and untruths that I marvel at what we have accomplished to date," Norman's post started.

Norman continued by posting several of the league's accomplishments, including:

  • Bringing more energy and entertainment to a "tired, monotonous sports culture."
  • Prioritizing players' families, fans and caddies.
  • More attention on players' health and wellness.
  • Additional pathways for players to compete.
  • Private equity now all in when it comes to the sport.

"I have fought vigorously and publicly for global golf, player rights, caddies, for the fans and the stakeholders for the last 30+ years," he added. "Today on my 3rd anniversary, I could not be prouder for finally achieving my lifelong vision."

Norman's vision for the league, which is headquartered in Palm Beach County, cannot be dismissed.

LIV's roster includes several of the sport's more popular, and polarizing, figures including Phil Mickelson, Bryson DeChambeau, Brooks Koepka, Dustin Johnson and Jon Rahm.

But most importantly for those who remained loyal to the PGA Tour and wanted a stronger voice, LIV is responsible for increasing their earnings. Scottie Scheffler's $25 million bonus for winning the FedEx Cup Sunday, the $100 million total distributed Sunday at the Tour Championship and the 13 events paying out $20 million or more, not including majors, would not have happened without the league feeling pressure from LIV Golf.

The Tour seeking private equity, resulting in an investment of up to $3 billion from Strategic Sports Group, was largely the result of the threat from LIV Golf.

Norman is right, LIV has made a major impact in the game. But it still does not have the credibility of the PGA Tour and continues to fight image and branding issues.

LIV's format — team golf with 12 franchises consisting of four players (including one captain) playing 14 54-hole events with no cut — has not resonated with most fans.

LIV Golf event topped in TV ratings by Pro Pickleball

Although its events have drawn well and those fans who attend are enthusiastic and engaged, its television ratings have been embarrassingly low. Last month, Koepka and Rahm, two of the biggest names in the sport who dueled on the final day of the 2023 Masters with Rahm prevailing, faced-off in sudden death at Greenbrier, LIV's event in West Virginia.

LIV's ratings that day were beaten out by Pro Pickleball on Fox - and by a wide margin.

More:Davis Love III chosen to redesign Jack Nicklaus' Bear Lakes Links golf course

More people watched Ben Johns defeat Federico Staksrud than Koepka getting revenge on Rahm.

LIV is seeking a television partner that can expand viewership. But that was the goal two years ago, too.

"Today we are underway and in just 34 events our Teams continue to grow, proving there is room for competition in our sport," Norman concluded. "LIV Golf belongs and LIV Golf is here to stay!"

Tom D'Angelo is a senior sports columnist and golf reporter for The Palm Beach Post. He can be reached at tdangelo@pbpost.com.

Greg Norman more convinced than ever LIV Golf 'belongs,' saying it's 'here to stay' | D'Angelo (2024)

FAQs

What is the idea behind Liv Golf? ›

Our mission is to build on and complement the existing format of professional golf and take it to new levels of excitement and engagement with generations of fans.

How old was Greg Norman when he started golf? ›

As a youth, Norman excelled at contact sports, especially rugby and Australian rules football. His interest in golf began at a relatively late age (15) after caddying for his mother. Norman's professional career began in 1975 as a “trainee club professional” at Royal Queensland Golf Club.

Does Greg Norman run Liv Golf? ›

But Norman is not concerned. "I'm not involved with the framework agreement. I'm just over here running and operating LIV," he said. "I didn't need to be involved in the framework agreement because the success was happening here."

Is Greg Norman in the World Golf Hall of Fame? ›

About Greg Norman

1 position in the world golf rankings for 331 weeks. As one of the most prolific players in the game's history, his astounding career culminated in 2001 when he was inducted into the World Golf Hall of Fame with a higher percentage of votes than any other inductee in history.

Why do people oppose LIV Golf? ›

And they're coming out to experience it through LIV. That's good for the sport of golf.” But with all the fanfare, LIV Golf has come under fire and controversy because it's created and fully funded by the Kingdom of Saudi Arabia.

Will LIV Golf survive? ›

LIV is operating like it will continue to be a standalone league for many years. “LIV Golf is here to stay,” said Lawrence Burian, LIV Golf's chief operating officer. “The addition of Jon (Rahm) reemphasizes that our league is not slowing down.

How much does Greg Norman get paid by Liv? ›

We elected not to include former players who did not earn on-course money in 2022, like Jack Nicklaus and Greg Norman. Nicklaus made an estimated $35 million in licensing, architecture and appearance earnings, and Norman's salary from LIV has been reported to be $50 million.

How far could Greg Norman drive a golf ball? ›

During that time he won 13 times on the PGA Tour and picked up 21 further titles around the world. During those 10 years, he was never outside of the World's Top-10. Looking at the PGA Tour stats for that 10-year spell of excellence, Norman's average driving distance was 275.4 yards.

How rich is Greg Norman? ›

Greg Norman is an Australian professional golfer and entrepreneur who has a net worth of $400 million.

Does anyone like LIV Golf? ›

I think it's fair to say that some people do care about LIV—or at least they care about some of its players. And when you have a golf-starved area like Nashville, a lot of people are going to come out to watch.

Why are golfers switching to the Liv Tour? ›

After signing their contracts just to join, players were awarded increased prize money during their tournaments. It was a clear message to the PGA Tour that players felt they were not being compensated fairly. Beyond just the money, there were several other benefits that players saw with LIV.

Do Liv golfers have caddies? ›

LIV does a great job of making the caddies included in everything they do,” Austin Johnson said. “They take great care of us out here.

Why is Greg Norman called the shark? ›

In a reference to his blond hair, size, aggressive golf style and his birthplace's native coastal animal, Norman's nickname is "the Great White Shark" (often shortened to just "the Shark"), which he earned after his play at the 1981 Masters. Florida, U.S. Norman's business interests began during his playing career.

What does LIV Golf stand for? ›

The name "LIV" refers to the Roman numerals for 54, the number of holes played at LIV events. The first LIV Golf Invitational Series event started on 9 June 2022, at the Centurion Club near St Albans in Hertfordshire, UK. The Invitational Series became the LIV Golf League in 2023. LIV Golf.

Who owns Greg Norman clothing? ›

The Tharanco Group acquired apparel maker Greg Norman Collection from MacGregor Golf. New ownership announced that Michael Setola, who joined MacGregor last February, will remain as CEO of the apparel business and become a partner in the new company, Tharanco Lifestyle LLC.

What is the mission statement of Liv? ›

Our Mission

WE WILL SPREAD THE SPORT OF GOLF TO EVERY CORNER OF THE PLANET. By supercharging the game. By helping to make it more inclusive, accessible and sustainable. By treating this game as a sport with a future rather than simply a game from the past.

What is so different about LIV Golf? ›

LIV also has a different playing format, covering 54 holes instead of 72. It has shotgun starts instead of a staggered format like the PGA, which results in a faster-paced game. In addition, each LIV tournament features 48 players grouped into 12 four-person teams headed by a captain.

Why did the Saudis start LIV Golf? ›

LIV, of course, has always denied that its goal had anything to do with Saudi Arabia's international reputation: It was always about a business opportunity, not “sportswashing,” the effort to soften a country's reputation via association with a pleasant, apolitical pastime.

What is LIV Golf trying to achieve? ›

Billed as 'Golf, but louder', LIV has promised to “modernise and supercharge the game of professional golf through expanded opportunities for both players and fans alike.” But in terms of what the league looks like – in 2024, the league expanded to 13 teams of four players, plus two wildcards that play each week.

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